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Last Canadian Beer pb: The Moosehead Story

Average rating: 5/5

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Last Canadian Beer pb: The Moosehead Story

by Harvey Sawler

Nimbus Publishing | October 19, 2009 | Trade Paperback

Originally from Hamilton, Ontario, Harvey''s first assignments as an eighteen-year-old reporter included word-on-the-street reaction interviews the morning after the 1972 Canada-Russia hockey series, and just days later, coverage of Pierre Elliot Trudeau on the election campaign trail in rural Prince Edward Island. His start in journalism has led to a career spanning three-and-a-half decades in public relations, marketing, and tourism. He has twice lived in New Brunswick- in the mid 1970s he was a reporter with the Moncton Times and Transcript, and from 1992 to 1998 he headed the New Brunswick Department of Tourism. He is the author of Twenty-First Century Irvings and The Beer Bandit Caper, and the co-author of On The Road With Dutch Mason. Harvey has also written three novels: Saving Mrs. Kennedy, One Single Hour, and The Penguin Man. Harvey lives on Prince Edward Island. Visit him at: www.harveysawler.com

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    Rating: 5/5

    Refreshingly Independent

    Mark Leslie Lefebvre

    • Author

    3 years ago

    This is a wonderful look into the family and traditions behind Moosehead, Canada's last major independent Canadian-owned brewery.

    Sawler explores the origins of the company, the many struggles over the years, and how Moosehead's leaders managed to follow family tradition and keep from selling out to the multi-nationals that swallowed up the other large Canadian breweries over the years.

    I've long been a fan of Moosehead beer, but gaining further insight into the remarkable family behind this small yet powerful brand makes me that much prouder to spend my beer money on this Canadian family-owned East Coast product that symbolizes so much about Canada's spirit, strength, integrity and majesty.

    While not touted as a business book, business owners would benefit from the simple yet effective example of excellence and determination that six generations of the Oland family have committed to keeping their heads held high, focusing on their time-honoured business and products and never losing sight of the little things.

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From the Publisher

Originally from Hamilton, Ontario, Harvey''s first assignments as an eighteen-year-old reporter included word-on-the-street reaction interviews the morning after the 1972 Canada-Russia hockey series, and just days later, coverage of Pierre Elliot Trudeau on the election campaign trail in rural Prince Edward Island. His start in journalism has led to a career spanning three-and-a-half decades in public relations, marketing, and tourism. He has twice lived in New Brunswick- in the mid 1970s he was a reporter with the Moncton Times and Transcript, and from 1992 to 1998 he headed the New Brunswick Department of Tourism. He is the author of Twenty-First Century Irvings and The Beer Bandit Caper, and the co-author of On The Road With Dutch Mason. Harvey has also written three novels: Saving Mrs. Kennedy, One Single Hour, and The Penguin Man. Harvey lives on Prince Edward Island. Visit him at: www.harveysawler.com

About the Author

Originally from Hamilton, Ontario, Harvey''s first assignments as an eighteen-year-old reporter included word-on-the-street reaction interviews the morning after the 1972 Canada-Russia hockey series, and just days later, coverage of Pierre Elliot Trudeau on the election campaign trail in rural Prince Edward Island. His start in journalism has led to a career spanning three-and-a-half decades in public relations, marketing, and tourism. He has twice lived in New Brunswick-in the mid 1970s he was a reporter with the Moncton Times and Transcript, and from 1992 to 1998 he headed the New Brunswick Department of Tourism. He is the author of Twenty-First Century Irvings and The Beer Bandit Caper, and the co-author of On The Road With Dutch Mason. Harvey has also written three novels: Saving Mrs. Kennedy, One Single Hour, and The Penguin Man. Harvey lives on Prince Edward Island. Visit him at: www.harveysawler.com

Trade Paperback

178 Pages, 6 x 8.75 x 0.5 in

October 19, 2009

Nimbus Publishing

English


1551097389
9781551097381

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