"There is no better person than Ram Charan to provide advice on
managing in a downturn."
-Larry Bossidy, former Chairman & CEO Honeywell
International Inc.
This is all classic guru writing, stressing the extremity of the
situation. But from Charan - who has already brought us bestsellers
such as Execution and What the CEO Wants You to
Know - it seems plausible. His forte is bold advice, delivered
with convincing rhetoric. And he has completed his new text just at
the right time.
--Financial Times
As a business leader today, you face an unprecedented challenge:
the worldwide economic downturn. Cash and credit are dwindling,
sales forecasts are dismal, and morale is sinking. This is not a
time to reflect. It is a time to act, decide, and energize your
people-with urgency.
This is your moment. Are you up to the
task?
In Leadership in the Era of Economic Uncertainty, Ram
Charan helps you steer your business through the minefield of
contracting markets, cash shortages, and ongoing uncertainty. No
matter what your leadership role, Charan's insight will help ensure
that your business emerges leaner, stronger, and well in front of
the competition.
"We will not know when we have turned the corner, and we cannot
envision the shape and scope of the world that will emerge," Charan
writes. "What we can be sure of is that this is a time of
tumultuous change, and with change come both danger and
opportunity."
In this concise and highly accessible guide, the author provides
practical actions you can execute immediately to
- Protect cash flow vigilantly, even daily, and use cash more
efficiently
- Use ground intelligence to survive the storm and position your
business to thrive in the aftermath
- Develop a better understanding of your customers
- Reevaluate your pricing strategy and capital expenditures
- Use cost cutting strategically
Using examples and case studies, Leadership in the Era of
Economic Uncertainty illustrates how leaders at DuPont,
Hanesbrands, Wipro, and other companies used Charan's techniques to
get results.
The chaos of global economic meltdown has imposed an urgency you
have never before experienced. It's a scary thing, but it can also
be exciting-if you're prepared.