Love them or hate them, they're the most successful team in professional hockey … just not on the scoresheet.

The Toronto Maple Leafs are an exception to every law of the sporting jungle. They miss the playoffs and the sellouts keep coming. They haven't won a Stanley Cup since 1967, but the earning power of that blue-and-white maple leaf, no matter the chronic woes of the blue-and-white's power play, never ceases to increase. In this description of failure and prescription for hope, Toronto Star sports columnist Dave Feschuk and Globe and Mail sports reporter Michael Grange draw the illogical roadmap that pinpoints how the once-proud Leafs got lost in the sporting hinterlands, who's to blame for stranding them there, and how they might extract themselves from this historic mire.