When Suzy Welch's '10-10-10: A Life-Transforming Idea' first
crossed my desk in an early reader copy, I pushed it aside. It fell
into the self-help genre and the last thing I wanted to read was
another one of "those". Luckily I was encouraged to pick it up by a
mutual friend of the author's and mine. Good decision. No, make
that great decision.
10-10-10 is one of those books that everyone should read; you could
be 12 or 82, no matter. Welch's ideas change for the better the way
you approach making decisions about your life. The central idea of
10-10-10 is brilliantly simple. Whenever one is faced with a
fork-in-the-road decision, put your gut sense and your immediate
emotional energy aside and think about how you will feel about the
implications of each option: 10 minutes, 10 months and 10 years
from now. But the concept only comes to life when you read the real
life stories that she shares.
In clear, engaging, compelling prose Suzy relates her own
experiences applying her philosophy as well as the experiences of
countless others she has counseled in her concept over the last
several years. I was totally drawn into the personal stories and
decision moments captured in the book, every one of which so
genuinely reflect what we all face in one way or another. (You
won't easily forget the story of her first road trip with then
boyfriend, now husband, Jack Welch and her three misbehaving young
kids.)
Buttressing the stories and anecdotes is some very powerful
research about how our brains work when we are faced with making
decisions that have both short term and long term consequences for
our happiness and well being. Welch writes really well - she was
the Editor of The Harvard Business Review - and she is a joy to
read. I can honestly say that this book reframed how I look at
things.