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Average rating: 3/5

Based on 35 ratings

10-10-10: A Life-Transforming Idea

by WELCH SUZY

Simon & Schuster | April 14, 2009 | Hardcover

Any choice you make -

any decision -

will benefit from

10-10-10.

We all want to lead a life of our own making. But in today''s accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and time again, and against our best intentions, by the demands of the moment?

A transformative new approach to decision making, 10-10-10 is a tool for reclaiming your life at home, in love, and at work. The process is clear, straightforward, and transparent. In fact, when you''re facing a dilemma, all it takes to begin are three questions: What are the consequences of my decision in 10 minutes?

In 10 months? And in 10 years?

Sound simple? Not quite. Recounting poignant stories from her own life and the lives of many other dedicated 10-10-10 users, Suzy Welch reveals how exploring the impact of our decisions in multiple time frames invariably surfaces our unconscious agendas, fears, needs, and desires -- and ultimately helps us identify and live according to our deepest goals and values.

10-10-10''s applicability is uniquely broad. Whether it is used by college students or busy mothers or senior business executives, artists, government administrators, or entrepreneurs, 10-10-10 has shown its effectiveness in decisions large and small, routine and radical, consistently changing lives for the better.

Readers of O magazine discovered this pragmatic and innovative idea when Suzy Welch first introduced it in her column. Now, in this immensely useful and revelatory book, she fully explains the power of 10-10-10, a transformative idea that can replace chaos with consistency, guilt with joy, and confusion with clarity.

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  • Heather Reisman's Review
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Rating: 5/5

A book that everyone should read!

Heather Reisman

  • Chief Booklover

3 years ago

When Suzy Welch's '10-10-10: A Life-Transforming Idea' first crossed my desk in an early reader copy, I pushed it aside. It fell into the self-help genre and the last thing I wanted to read was another one of "those". Luckily I was encouraged to pick it up by a mutual friend of the author's and mine. Good decision. No, make that great decision.

10-10-10 is one of those books that everyone should read; you could be 12 or 82, no matter. Welch's ideas change for the better the way you approach making decisions about your life. The central idea of 10-10-10 is brilliantly simple. Whenever one is faced with a fork-in-the-road decision, put your gut sense and your immediate emotional energy aside and think about how you will feel about the implications of each option: 10 minutes, 10 months and 10 years from now. But the concept only comes to life when you read the real life stories that she shares.

In clear, engaging, compelling prose Suzy relates her own experiences applying her philosophy as well as the experiences of countless others she has counseled in her concept over the last several years. I was totally drawn into the personal stories and decision moments captured in the book, every one of which so genuinely reflect what we all face in one way or another. (You won't easily forget the story of her first road trip with then boyfriend, now husband, Jack Welch and her three misbehaving young kids.)

Buttressing the stories and anecdotes is some very powerful research about how our brains work when we are faced with making decisions that have both short term and long term consequences for our happiness and well being. Welch writes really well - she was the Editor of The Harvard Business Review - and she is a joy to read. I can honestly say that this book reframed how I look at things.

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