Brilliant book on communication. The authors break it down into very simple manageable lessons. They establish a framework on what makes an idea stick in a person's mind and then devote a chapter to each of these ideas complete with real-life examples to validate their arguments.

Each chapter is a manageable chunk in the Made to Stick SUCCES principles. The explanations are thorough and really give you a good foundation to take and run with.

I find myself analyzing commercials and marketing campaigns for the SUCCES principles, shaking my head at how few of them follow the principles... now I know why there are so many commercials I have no idea what they're trying to sell - sure they're entertaining, but if the concept they're trying to get across isn't sticking they're wasting their money.

A great read, not just for marketers, but for everyone. Really a lesson in communication, Made to Stick will help you break down what you're trying to say and communicate more clearly with co-workers/employees, family, friends, and the whole world.

Ever wonder how you can improve the way you communicate your thoughts to people, or how to make your idea, or pitch sounds better than the other person? This is a good book to read to help all walks of life.

Chip and Dan have written an excellent text on communication, applicable to many different avenues - business, church, & life in general. Their principles, while common and sometimes intuitive, are very helpful. The Heath brothers have distilled their points and communicated them in such as way as to be accessible to everyone. Their examples of improving write-ups are extremely helpful. I've alredy bought another copy to give away, and have recommended it to many people.

As a communications strategist, I'm always looking for ways to get my messages to "stick." The authors have outlined some very specific and practical steps that you can take to create stories that will remain uppermost in people's minds.

Although the book doesn't introduce any revolutionary idea, I quite liked it's unique spin at making your ideas stick with others. It's already helped on a few occasions.

Words. Ideas. Everyday we utters a great many words and spreads tons of ideas. The majority of our mental tidbits are just for fun, but sometimes, there are actually things that we want people to remember, to learn, to recall in moments of their lives. This feeling is especially true for teachers, mentors, parents, marketers, or even caring friends. "Made to stick" has collected numerous samples of how ideas can stick, and when they can't. A formula of SUCCESs (simple, unexpected, concrete, credible, emotional, stories) that is easy to follow as a litmus test to our messages and ideas. If we really care enough about the message we communicates to people, we would probably care enough to learn to make it stick. An amazing book, this is.

Made to Stick not only made me see communications in a whole new light but the book itself is written in a way that its suggestions are "sticky" and therefore easily implementable.
A must-read!