From the Publisher
In this age of an open Internet, it is easy to forget that every
American information industry, beginning with the telephone, has
eventually been taken captive by some ruthless monopoly or cartel.
With all our media now traveling a single network, an unprecedented
potential is building for centralized control over what Americans
see and hear. Could history repeat itself with the next industrial
consolidation? Could the Internet-the entire flow of American
information-come to be ruled by one corporate leviathan in
possession of "the master switch"? That is the big question of Tim
Wu's pathbreaking book.
As Wu's sweeping history shows, each of the new media of the
twentieth century-radio, telephone, television, and film-was born
free and open. Each invited unrestricted use and enterprising
experiment until some would-be mogul battled his way to total
domination. Here are stories of an uncommon will to power, the
power over information: Adolph Zukor, who took a technology once
used as commonly as YouTube is today and made it the exclusive
prerogative of a kingdom called Hollywood . . . NBC's founder,
David Sarnoff, who, to save his broadcast empire from disruptive
visionaries, bullied one inventor (of electronic television) into
alcoholic despair and another (this one of FM radio, and his
boyhood friend) into suicide . . . And foremost, Theodore Vail,
founder of the Bell System, the greatest information empire of all
time, and a capitalist whose faith in Soviet-style central planning
set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets
empire-a progress often blessed by government, typically with
stifling consequences for free expression and technical innovation
alike-Wu identifies a time-honored pattern in the maneuvers of
today's great information powers: Apple, Google, and an eerily
resurgent AT&T. A battle royal looms for the Internet's future,
and with almost every aspect of our lives now dependent on that
network, this is one war we dare not tune out.
Part industrial exposé, part meditation on what freedom requires in
the information age, The Master Switch is a stirring
illumination of a drama that has played out over decades in the
shadows of our national life and now culminates with terrifying
implications for our future.
About the Author
Tim Wu is an author, a policy advocate, and a professor at Columbia
University. In 2006, he was recognized as one of fifty leaders in
science and technology by Scientific American magazine,
and in the following year, 01238 magazine listed him as
one of Harvard's one hundred most influential graduates. He writes
for Slate, where he won the Lowell Thomas gold medal for
travel journalism, and he has contributed to The New
Yorker, Time, The New York Times, The Washington
Post, and Forbes. He is a fellow of the New
America Foundation and the chairman of the media reform
organization Free Press. He lives in New York.
About the Book
A secret history of the industrial wars behind the rise and fall of
the 20th century's great information empires--Hollywood, the
broadcast networks, and AT&T--asking one big question: Could
history repeat itself, with one giant entity taking control of
American information?
Format: Hardcover
Published: November 2, 2010
Publisher: Knopf Doubleday Publishing Group
Language: English
The following ISBNs are associated with this title:
ISBN - 10: 0307269930
ISBN - 13: 9780307269935