From the Publisher
Jeff Hayzlett is a big, boisterous guy who has the guts to get in
your face and tell you exactly why your business isn''t doing well.
In short, he asks the questions that most business managers are
afraid to ask. And as Jeff points out, if you aren''t willing to
look at what''s working and what isn''t - and then take the
necessary steps to fix them -- well, you and your colleagues and
employees are in for a tough ride.
Known for his outspoken appearances on numerous TV reality shows,
Hayzlett has built his career on having the ability to get his
people to look up and pay attention to the problems at hand. THE
MIRROR TEST will teach readers -- through entertaining and timely
anecdotes -- how to thoughtfully yet aggressively evaluate,
deconstruct, and then reconstruct one''s business..
In his unique, confrontational manner, Hayzlett will coach small
business owners and managers on topics such as:
- Give your business the mirror test - is your company really
- Here''s how you and your company must adapt...or die.
- The bottom line of your business really is... your bottom line.
You have to focus on it.
Hayzlett''s big booming approach is direct and to the point, but
done so with a smile on his face. Chock full of inspirational
business stories and insights from his own career, Hayzlett and THE
MIRROR TEST comprise a force to be reckoned with.
About the Author
JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25
years of international marketing and management experience and has
received numerous global awards and honors, including the Frost
& Sullivan Lifetime Achievement Award for marketing. He is
currently chairman of the board of directors of the Business
Marketing Association (BMA), a member of the board of directors of
the Electronic Document Systems Foundation (EDSF), a member of the
advisory board of the CMO Council and serves as chairman of SMEI''s
Foundation for Marketing Education. He is also a permanent trustee
to the SMEI Academy of Achievement Sales and Marketing Hall of
JiIM EBER is a veteran business management writer who has worked
for various publishing houses, including Workman.
About the Book
Through entertaining and timely anecdotes, Hayzlett coaches small business owners how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business in order to focus on its bottom line.
Published: May 5, 2010
Publisher: Grand Central Publishing
The following ISBNs are associated with this title:
ISBN - 10: 0446559822
ISBN - 13: 9780446559829