Jeffrey Hayzlett tells it like it is and also has been there, done it and bought the t-shirt. What I really enjoyed about this book was that anything he recommends can be applied to your small business or as a leader in a large corporation. Originally from American cowboy country and successful entrepreneur with his own businesses, Jeffrey applies those lessons of hard work and street smarts to the rapidly changing face of marketing, advertising and branding today. He has not been caught up in the 'social media' is the answer to everything in terms of engaging and selling to customers - yes it is a very useful and exciting tool, but it's just another option - he is still a huge advocate of the benefits of targetted direct mail and print. In fact, while many people might know him from the Celebrity Apprentice or a red carpet appearance or two, my interactions with him have been via social media, where is is reputed to be one of the top 10 C-level tweeters. He was responsive, engaging and enetertaining and he walked the talk, resulting in my decision to make a purchase from his company. An almost larger than life character, but authentic and honest, he is the real deal and a stronger personal brand for it. A good read, some great enetertaining stories and quotes, with real life examples and solutions, this book should certainly be on the shelf of any good marketing person and certainly one for the small business owner to heed. Just my toonies worth.