From the Publisher
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN
THE
CLASSROOM
Joe McNally, one of the world's top pro digital photographers,
whose celebrated work has graced the pages of Sports Illustrated,
Time, and National Geographic (to name a few), breaks new ground by
doing something no photography book has ever done-blending the
rich, stunning images and elegant layout of a coffee-table book
with the invaluable training, no-nonsense insights, and photography
secrets usually found only in those rare, best-of-breed educational
books.
When Joe's not on assignment for the biggest-name magazines and
Fortune 500 clients, he's in the classroom teaching location
lighting, environmental portraiture, and how to "get the shot" at
workshops around the world. These on-location workshops are usually
reserved for a handful of photographers each year, but now you can
learn the same techniques that Joe shares in his seminars and
lectures in a book that brings Joe's sessions to life.
What makes the book so unique is the "triangle of learning" where
(1) Joe distills the concept down to one brief sentence. It usually
starts with something like, "An editor at National Geographic once
told me…" and then he shares one of those hard-earned tricks of the
trade that you only get from spending a lifetime behind the lens.
Then, (2) on the facing page is one of Joe's brilliant images that
perfectly illustrates the technique (you'll recognize many of his
photos from magazine covers). And (3) you get the inside story of
how that shot was taken, including which equipment he used (lens,
f/stop, lighting, accessories, etc.), along with the challenges
that type of project brings, and how to set up a shot like that of
your own.
This book also gives you something more. It inspires. It
challenges. It informs. But perhaps most importantly, it will help
you understand photography and the art of making great photos at a
level you never thought possible. This book is packed with those
"Ah ha!" moments-those clever insights that make it all come
together for you. It brings you that wonderful moment when it
suddenly all makes sense-that "moment it clicks."
From the Jacket
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN
THE
CLASSROOM
Joe McNally, one of the world's top pro digital photographers,
whose celebrated work has graced the pages of Sports Illustrated,
Time, and National Geographic (to name a few), breaks new ground by
doing something no photography book has ever done-blending the
rich, stunning images and elegant layout of a coffee-table book
with the invaluable training, no-nonsense insights, and photography
secrets usually found only in those rare, best-of-breed educational
books.
When Joe's not on assignment for the biggest-name magazines and
Fortune 500 clients, he's in the classroom teaching location
lighting, environmental portraiture, and how to "get the shot" at
workshops around the world. These on-location workshops are usually
reserved for a handful of photographers each year, but now you can
learn the same techniques that Joe shares in his seminars and
lectures in a book that brings Joe's sessions to life.
What makes the book so unique is the "triangle of learning" where
(1) Joe distills the concept down to one brief sentence. It usually
starts with something like, "An editor at National Geographic once
told me…" and then he shares one of those hard-earned tricks of the
trade that you only get from spending a lifetime behind the lens.
Then, (2) on the facing page is one of Joe's brilliant images that
perfectly illustrates the technique (you'll recognize many of his
photos from magazine covers). And (3) you get the inside story of
how that shot was taken, including which equipment he used (lens,
f/stop, lighting, accessories, etc.), along with the challenges
that type of project brings, and how to set up a shot like that of
your own.
This book also gives you something more. It inspires. It
challenges. It informs. But perhaps most importantly, it will help
you understand photography and the art of making great photos at a
level you never thought possible. This book is packed with those
"Ah ha!" moments-those clever insights that make it all come
together for you. It brings you that wonderful moment when it
suddenly all makes sense-that "moment it clicks."
About the Author
Joe McNally is an internationally acclaimed photographer, whose
career has spanned 30 years and included assignments in over 50
countries. Although the majority of his career has been spent
shooting for magazines such as Time, Sports Illustrated, and
National Geographic, in the mid-1990s Joe served as Life magazine's
staff photographer, the first one in 23 years. He also has shot
commercial assignments for Target, Nikon, and Sony, to name a few.
Joe is a recipient of the Alfred Eisenstaedt Award and has been
honored by Pictures of the Year International, World Press Photo,
The Art Directors Club, American Photo, Communication Arts, and
Graphis. He conducts numerous workshops around the world as part of
his teaching activities. One of Joe's most notable projects, Faces
of Ground Zero - Giant Polaroid Collection, has become known as one
of the most significant artistic responses to the tragedy at the
World Trade Center.
Trade Paperback
272 Pages, 9 x 9 x 0.64 in
January 23, 2008
Pearson Education
English
0321544080
9780321544087