Bill Gates on Robert Scoble:
"You are letting people have a sense of the people here. You''re
building a connection. People feel more a part of this. Maybe
they''ll tell us how we can better improve our products."
"Scoble and Israel really understand the issues of corporate
blogging well. They discuss why it''s important for businesses of
all sizes to engage in this new form of communication with their
customers and of course, the danger of not participating."
-Michael Gartenberg, Vice President & Research Director,
Jupiter Research
"Naked Conversations...covers the bases with real-world
examples and insights for anyone who might have a stake in
communicating, or conversing, in an era in which subjects can be
exposed and laid bare at Internet scale, and participation and
honesty rather than obfuscation and subterfuge hopefully
prevail."
-Dan Farber, Editor in Chief, ZDNET
Whatever happened to honesty in business?
That''s what your clients and customers are asking, even if your
company''s integrity is above reproach. Because, for decades,
corporations have talked at their customers and called it
communication. Now comes the blog-and an opportunity for your
company to talk with customers and let then talk back.
Using more than fifty interviews with people at all levels in all
types of businesses, these experts demonstrate in a fresh and
thought-provoking way how blog can repair corporate image and
rebuild lost trust. And they show you how to do it right.
Can your organization afford not to blog? Read this book and
then decide.
"Biz Blogging...WORKS. It is of...MONUMENTAL IMPORTANCE"
-From the Foreword by Tom Peters, author of In Search of
Excellence