From the Publisher
Do you want to get ahead in life?
Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching
out to other people. As Ferrazzi discovered early in life, what
distinguishes highly successful people from everyone else is the
way they use the power of relationships-so that everyone
wins.
In Never Eat Alone, Ferrazzi lays out the specific
steps-and inner mindset-he uses to reach out to connect with the
thousands of colleagues, friends, and associates on his Rolodex,
people he has helped and who have helped him.
The son of a small-town steelworker and a cleaning lady, Ferrazzi
first used his remarkable ability to connect with others to pave
the way to a scholarship at Yale, a Harvard MBA, and several top
executive posts. Not yet out of his thirties, he developed a
network of relationships that stretched from Washington's corridors
of power to Hollywood's A-list, leading to him being named one of
Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by
the Davos World Economic Forum.
Ferrazzi''s form of connecting to the world around him is based on
generosity, helping friends connect with other friends. Ferrazzi
distinguishes genuine relationship-building from the crude,
desperate glad-handling usually associated with "networking." He
then distills his system of reaching out to people into practical,
proven principles. Among them:
Don't keep score: It's never simply about getting
what you want. It's about getting what you want and making sure
that the people who are important to you get what they want,
too.
"Ping" constantly: The Ins and Outs of reaching
out to those in your circle of contacts all the time-not just when
you need something.
Never eat alone: The dynamics of status are the
same whether you're working at a corporation or attending a society
event- "invisibility" is a fate worse than failure.
In the course of the book, Ferrazzi outlines the timeless
strategies shared by the world's most connected individuals, from
Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock full of specific advice on handling rejection, getting past
gatekeepers, becoming a "conference commando," and more, Never
Eat Alone is destined to take its place alongside How to
Win Friends and Influence People as an inspirational classic.
From the Jacket
Advance Praise for Never Eat Alone
"Your network is your net worth. This book shows you how to
add to your personal bottom line with better networking and bigger
relationships. What a solid but easy read! Keith's
personality shines through like the great (and hip) teacher you
never got in college or business school. Buy this book for
yourself, and tomorrow go out and buy one for your kid brother!"
-Tim Sanders, author of Love Is the Killer App: How to Win
Business and
Influence Friends and leadership coach at Yahoo!
"Everyone in business knows relationships and having a network of
contacts is important. Finally we have a real-world guide to how to
create your own high-powered network tailored to your career goals
and personal style."
-Jon Miller, CEO, AOL
"I've seen Keith Ferrazzi in action and he is a master at building
relationships and networking to further the interests of an
enterprise. He's sharing his playbook for those who want
learn the secrets of this important executive art."
-Dr. Klaus Kleinfeld, CEO-designate, Siemens AG
"A business book that reads like a story-filled with personal
triumphs and examples that leave no doubt to the reader that
success in anything is built on meaningful relationships."
-James H. Quigley, CEO, Deloitte & Touche USA LLP
"Keith has long been a leading marketing innovator. His way with
people truly makes him a star. In Never Eat Alone, he has
taken his gift and created specific steps that are easily followed,
to achieve great success."
-Robert Kotick, Chairman and CEO, Activision
"Keith's insights on how to turn a conference, a meeting, or a
casual contact into an extraordinary opportunity for mutual success
make invaluable reading for people in all stages of their
professional and personal lives. I strongly recommend
it."
-Jeffrey E. Garten, Dean, Yale School of Management
About the Author
KEITH FERRAZZI is founder and CEO of the training and consulting
company Ferrazzi Greenlight and a contributor to Inc., the
Wall Street Journal, and Harvard Business Review.
Earlier in his career, he was CMO of Deloitte Consulting and at
Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los
Angeles.
TAHL RAZ is an editor at Fortune Small Business. He's
written for Inc. magazine, the Jerusalem Post,
the San Francisco Chronicle, and GQ. Raz lives in
New York City.
About the Book
YaYa CEO Ferrazzi works with "Inc." writer Raz to explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.