In the News, 2nd edition: The Practice of Media Relations in Canada

With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today''s communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society. William Wray Carney has over 30 years experience in journalism, communication and education. He currently has a communications practice in Regina. What the media said about the first edition of In the News: “In the News covers everything.”—Marketing Magazine “A convincing guide on convincing the media and the public.”—Regina Leader Post “The book fills a major gap—at least in Canada.... This is the stuff you don''t learn unless you go behind the scenes, witness a press scrum or see how a PR flak from a corporation puts a positive spin on a crisis that the public might otherwise think about unfavorably.”—Barry''s Bulletin “In The News is a pleasure to read—for its easy style, its balance between practice and analysis, and for its insights on the media/communicator relationship.”—Kathee Muzin, PR Canada Reviews “[This book] contains lots of practical advice about how to approach reporters, turn events into a news story, navigate difficult interviews, and write grabby press releases. Journalists wanting to know more about the tricks of the trade used in the PR business will also find this interesting.”—Media Magazine, The Canadian Association of Journalists

William Wray Carney has worked in communications and public relations for more than 20 years. He is adjunct professor at Concordia University College of Alberta, teaching risk communications, and sessional instructor in public relations at the University of Regina. William Carney lives in Regina, Saskatchewan.