No Logo: Taking Aim at the Brand Bullies

Ms. Klein develops evidence and material that is rarely discussed in North America's mainstream press. The industries behind branding and logo's will surprise and shock readers and forever change our understanding of what really occures in the clothing industry. A must read for those curious about how capitalism and corporate planning work (or don't work). This Canadian writer has much to say and says it well.

Life changing... absolutely amazing !!!

Don't waste your time with Naomi Klein. If you're actually interested in this type Cultural Studies, but you unfortunately buy into this woman's idle rants about culture jaming and her ideas of creating her own anti-brand of shoes, I advise you read The Rebel Sell by Joseph Heath and Amdrew Potter right away. It will save your sanity.

I have always been a fan of political and social related readings such as Michael Moore, Howard Zimm and others but I have found them to be very one sided, NO LOGO is a neutral view on every strand of life merely stating dacts and truths.

what a journey, what a positive feminist view of what it truly is to be a victum of materialism. what a relief to have your feelings expressed in a small black and red book. a true gift to every writer. may Mrs. Klein's talents explode so that i might continue to support her on the terrifying and dark road to understanding. to embrace the truth of the world is a real gift. Could have done without the pictures though, gives a playschool sensability. takes away from the atmosphere.

I read No Logo with much
anticipation and some prior
knowledge of its content. No Logo is
now both well-known and heralded
by many as an important landmark of
the modern anti-globalization and
anti-consumerism movement.
But what for is the book? What does
it advocate and what realistic
alternatives does it promote? More
on that later.
Past the numerous run-on
sentences, American spellings and
grammatical mistakes ('desert'
instead of 'dessert', 'but more
important' instead of 'but more
importantly', etc.) I wondered about
the book itself. No Logo itself is
published by an international
corporation.
As the book progresses, it becomes
more and more evident that the
solution lies in a boycott of
multinational brands, self-virtue and
a lessening of consumption not
single-focus boycotts. Yet, and this is
the issue, you can not criticize and
instruct others while you yourself are
compromising.

A well written and riveting book. It opens your eyes to what is really going on in the corporate rule and how we are all easily swept in even in the slightest ways to the Brand Bullies.

Naomi Klein has written an excellent book. She dives into the subconscience of advertising, marketing and branding initiatives and clearly outlines the hidden tactics and behaviour of multinational corporations in a clever and provocative way. Real and of the "hits home" type, this book will open your eyes and make you angry. Angry at how much you've contributed to increasing the net worth of the already wealthy. You'll remember this book for the rest of your life. Every time you see an ad from one of the corporate giants, you'll think twice about spending your money at places you've always spent your money.

Whether you're a high schooler just taking interest in the plight of today's Multinational Corporations, or a member of the black-bloc fighting the front lines in Quebec City, this book is a must read.
Klein takes aim at the brand phenomenon by dividing her book into four effective parts; NO SPACE, NO CHOICE, NO JOBS, and NO LOGO, going deep into the brief, yet storied history of the brand phenomenon, telling us why "superbrand" corporations dominate our economy today.
Klein has basically taken everything you need to know about the anti-corporate movement, sprinkled it with some personal experience and great writing style, and has jammed it into one book that needs to be read by anyone even slightly concerned with the growing dominance of today's Multinational Corporations.
While the book is quite lengthy and tends to get quite extensive in terms of detail, her anecdotal use is magnificent. The use of superbrand corporations in those anecdotes, such as McDonalds, Wal-Mart and Nike will keep the average reader interested, instead of the theory x/theory y business which I tend to find quite tedious to read.
It will be well worth it to invest your time in reading this book.

A shocking book that proves its point with facts, not simple opinion.

I must say, Naiomi Klein wrote one of the most interesting books I have ever read. Not only did No Logo captivate my imagination, it has turned me onto a minor in Globalization Studies. I want to thank her for producing such an informative and well researched product. If only there were others like it...now there is nothing to read!

"You might not see things yet on the surface, but underground it's already on fire." This quote is the first indication of how Naomi Klein chooses to approach her issues in her book entitled, No Logo: Taking Aim at the Brand Bullies. Labour rights, censorship, education and how industry brand names like Nike, Gap, and many others effect them. Klein voices political, public and personal opinion on international business and brand name products. The book is organized in four sections each focusing on particular institutions that brand names affect. Subtitles; comparison graphs, and pictures that appeal to its readers.Klein observes the schools and universities and reveals that they too have been affected by branding. Textbooks, lunch menus, vending machines, washroom stalls, benches, wherever, brand names are posted bold and clear.
No Logo: Taking aim at the Brand Bullies is a book that I highly recommend. I feel that the book does an excellent job in getting peoples attention and to look at international businesses and brand name products, to look at things from a different perspective

This book is an effective overview of the issue of globalization-commercialization. Klein has done her homework, is fairly objective, and makes an interesting point ignored by some reviewers:globalization and multinationals, she writes, have been present for decades. What has aided the anti-globalisation movement is the thawing of the cold war, when adverse criticism of corporations and the "capitalist" system was considered suspect, even subversive (i.e. communist)."No Logo" sheds light on such phenomena as the Take Back the Streets movement in Britain and the continent, the McLibel case in England, and the fight against Royal Dutch/Shell in Nigeria. Klein explains that, in targeting Shell, protesters missed the fact that other multinationals were as equally expoitative in Nigeria. This book should be read by those wishing to inform themselves upon a very important (though sometimes misguided and naive) movement.

If you are studying marketing, social studies, advertising, are an activist or just plain interested in consumerism this book is for you. I never used a highlighter so much on all the excellent points and facts Naiomi brings up. This is the kind of book that should be required reading in every school. It is a definate eye-opener, you'll never look at a brand name in the same way again. Brilliant work!

If one wants an accurate depiction of how major corporations are infringing on our rights and lives, not to mention commiting wage slavery and at times genocide in the third world they should read No Logo: taking aim at the brand name bullies. This book provides creative ways being used to fight sweatshops, and corporate rule as well as raising awareness on the subject. Written by Canadian Naomi Klein, the book was an international best seller. A must read.

My politics are more along the lines of Ralph Klein than Naomi Klein, never-the-less I quite enjoyed this book. Why anyone would want to dress as a walking bill-board has always puzzled me. I will never march in the streets over the WTO, but I certainly will be more selective over whose products I buy.

My copy has a 3-person wait list. Invest the $20 and buy your own!!! Couldn't make it to Seattle for the protests? Wondering why there's a Starbuck's/Walmart/McDonalds on every corner? This book goes beyond the usual "Nike uses sweatshop labour" tirade and provides heaps of useful, interesting and relevant information on all those big multi-nationals we love to hate. A must-read for every "informed" consumer, suburban-activist and global citizen. Written in a straight-forward, up-to-date and engaging manner, I couldn't put it down for days. My manager is now reading it - my best friend gets it next. This is the kind of book you'll want to talk about. And the kind of issue you'll want to do something about. -Kimberly

In No Logo, Naomi Klein proves her ability as both author and journalist by providing an aboslutely stunning look into Canadian corporate society and the troubles within. Deep in the heart of it all is a sense of anger and passion, which serves to entertain and drive the reader to the end of the book. Klein goes right to the roots of modern social movements, policital disparity and economic domination. This is a definite must read for those interested in the inner workings of civil society.

No Logo leads one to speculate on the future of protest politics. The thesis is that "as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting the transnational corporations...". Klein squarely focuses on the anti-democratic TNC financial goals and objectives for the problems that globalization causes. This is where she misses something. The problems "created by globalization" have been around long before the 1980's and perhaps related more to local corruption, labor laws and regional disparities than globalization and TNCs. The financial agenda of TNCs and individual consumers will survive because we care primarily about our personal financial status, without much regard for the local economy, let alone third world humanitarianism or economics. Unless the consumers and the profitability of TNC slows or stops, these companies will continue to evoke their power an influence on the global economy. The future tactics of protest groups must include greater exposure and education through the inter-net, print, and televised mass media reporting. Those opposed to the world's state of globalism must focus on the root of the problem, consumerism and economics.

"No Logo" is a pioneer in literature aimed at bringing the reality of large corporate assault, on a drowning small business community, to the minds of a blind and unquestioning logo obssessed population. Anyone wanting to refrain from supporting these Goliath type businesses must read this book!!!! May David and all small businesses reign supreme