In Books
  • All Departments
  • In Books
  • In Bargain Books
  • In eReading
  • In Kids' Books
  • In Teens' Books
  • In Toys & Games
  • In Video Games
  • In Lifestyle & Paper
  • In Movies & TV
  • In Music
  • In Used & Rare Books
  • In Used & Rare Movies & TV
  • In Used & Rare Music
Advanced Search
No Logo: Taking Aim at the Brand Bullies

Average rating: 4/5

Based on 9 ratings

Rate this

No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | November 15, 1999 | Hardcover

There''s a bad mood rising against the corporate brands. No Logo is the warning on the label.

Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike''s swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald''s workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
$35.95
$34.15

Unavailable

Buy Used
See all 12 copies from $7.72
All Editions Online Member
Trade Paperback $17.44 $16.57

This item is found in: Current Events

  • Eligible for FREE Shipping on orders over $25. + Details.

Reviews

    • Was this review
      helpful to you?
    Anonymous

    Rating: 5/5

    Riveting and original

    Anonymous

    5 years ago

    Ms. Klein develops evidence and material that is rarely discussed in North America's mainstream press. The industries behind branding and logo's will surprise and shock readers and forever change our understanding of what really occures in the clothing industry. A must read for those curious about how capitalism and corporate planning work (or don't work). This Canadian writer has much to say and says it well.

    This reviewer also recommends:
    • Was this review
      helpful to you?
    Dylan Albon

    Rating: 5/5

    No Logo

    Dylan Albon

    6 years ago

    Life changing... absolutely amazing !!!

    • Was this review
      helpful to you?
    Evan Johnston

    Rating: 2/5

    Yawn

    Evan Johnston

    7 years ago

    Don't waste your time with Naomi Klein. If you're actually interested in this type Cultural Studies, but you unfortunately buy into this woman's idle rants about culture jaming and her ideas of creating her own anti-brand of shoes, I advise you read The Rebel Sell by Joseph Heath and Amdrew Potter right away. It will save your sanity.

    Comments on this review:
    T. Marcoux

    I would suggest reading both books, as the Rebel Sell is largely a response to No Logo. If read as companion volumes, each balances, among other things, the myopic chauvinism of the other.

    • Was this review
      helpful to you?
    Bonnie Van Toen

    Rating: 5/5

    Food for Thought (And there's enough for seconds!)

    Bonnie Van Toen

    12 years ago

    No Logo is a whirlwind exploration of how everything in the world has become part of advertising. Naomi Klein shows how we've gone from hidden labels to those of Tommy Hilfiger, which are as big as the clothes themselves. Klein also reminds us of the price we pay for this new kind of world, whether it is increasing homoginization of culture or sweat shops or even just the extraordinary price tag logo-ed clothes can wear.

see more

Product Buzz

Details

From Our Editors

As companies swallow up smaller businesses and cut costs by firing legions of workers, people are starting to resent the robber baron attitudes of big business. Large corporate boycotts, computer hacking projects and smear campaigns are directed at companies that were previously revered. Names like Microsoft, Nike and McDonald's carry negative images that they can't seem to shake as the general population gears up for resistance. Canadian journalist Naomi Klein explores the momentum of a movement that is taking on the big names, the big powers and the big money in her first book, No Logo.

From the Publisher

There''s a bad mood rising against the corporate brands. No Logo is the warning on the label.

Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike''s swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald''s workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

From the Jacket

There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

About the Author

Naomi Klein, age 30, is a columnist with The Globe and Mail.  Her award-winning feature articles have appeared in numerous publications, including Saturday Night, The New York Times, Village Voice, Ms., Elm Street, The Nation, This Magazine, and Toronto Life.  For nearly five years she was a columnist for Canada''s largest newspaper, The Toronto Star.

Hardcover

512 Pages, 7.36 x 9.27 x 0.98 in

November 15, 1999

Knopf Canada

English


067697130X
9780676971309

From the Critics

"[Klein is] hard hitting--a keen observer of the mass culture of the 1990s."  - The Financial Post

< close and return to chapters.indigo.ca
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders
  • Use Indigo gift cards to buy eBooks and subscriptions

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in Canada.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo

Protected by Copyright. All Rights Reserved. Legal Notices and Terms of Use | Privacy Policy  

Portions of content provided by Rovi Corporation © 2010

Powered by EndecaVeriSign SecuredEssential Accessibility 

As Canada’s purveyor of ideas and inspiration, Indigo is the largest book, gift and specialty toy retailer in Canada. Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit; Chapters; The World's Biggest Bookstore; and Coles. The online channel, www.indigo.ca, features books, eBooks, toys and gifts and hosts the award winning Indigo Online Community.

111