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Home books Business and Finance

"Larger Image

No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | December 5, 2000 | Trade Paperback

Based on 96 ratings | Rate this

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

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Found in: Advertising and Promotion, Current Events

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Yawn
by Evan Johnston
8 years ago

Don't waste your time with Naomi Klein. If you're actually interested in this type Cultural Studies, but you unfortunately buy into this woman's idle rants about culture jaming and her ideas of creating her own anti-brand of shoes, I advise you read The Rebel Sell by Joseph Heath and Amdrew Potter right away. It will save your sanity.
Comments on this review:

T. Marcoux

I would suggest reading both books, as the Rebel Sell is largely a response to No Logo. If read as companion volumes, each balances, among other things, the myopic chauvinism of the other.
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