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Home books Business and Finance

"Larger Image

No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | December 5, 2000 | Trade Paperback

Based on 96 ratings | Rate this

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

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