No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | December 5, 2000 | Trade Paperback

Based on 96 ratings | Rate this
The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
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Found in: Advertising and Promotion, Current Events
  • Anonymous

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    Riveting and original
    by Anonymous
    6 years ago

    Ms. Klein develops evidence and material that is rarely discussed in North America's mainstream press. The industries behind branding and logo's will surprise and shock readers and forever change our understanding of what really occures in the clothing industry. A must read for those curious about how capitalism and corporate planning work (or don't work). This Canadian writer has much to say and says it well.

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