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No Logo: Taking Aim at the Brand Bullies

Average rating: 4/5

Based on 96 ratings

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No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

Knopf Canada | December 5, 2000 | Trade Paperback

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

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Reviews

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      helpful to you?
    Anonymous

    Rating: 5/5

    Riveting and original

    Anonymous

    5 years ago

    Ms. Klein develops evidence and material that is rarely discussed in North America's mainstream press. The industries behind branding and logo's will surprise and shock readers and forever change our understanding of what really occures in the clothing industry. A must read for those curious about how capitalism and corporate planning work (or don't work). This Canadian writer has much to say and says it well.

    This reviewer also recommends:
    • Was this review
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    Dylan Albon

    Rating: 5/5

    No Logo

    Dylan Albon

    6 years ago

    Life changing... absolutely amazing !!!

    • Was this review
      helpful to you?
    Evan Johnston

    Rating: 2/5

    Yawn

    Evan Johnston

    7 years ago

    Don't waste your time with Naomi Klein. If you're actually interested in this type Cultural Studies, but you unfortunately buy into this woman's idle rants about culture jaming and her ideas of creating her own anti-brand of shoes, I advise you read The Rebel Sell by Joseph Heath and Amdrew Potter right away. It will save your sanity.

    Comments on this review:
    T. Marcoux

    I would suggest reading both books, as the Rebel Sell is largely a response to No Logo. If read as companion volumes, each balances, among other things, the myopic chauvinism of the other.

    • Was this review
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    Bonnie Van Toen

    Rating: 5/5

    Food for Thought (And there's enough for seconds!)

    Bonnie Van Toen

    12 years ago

    No Logo is a whirlwind exploration of how everything in the world has become part of advertising. Naomi Klein shows how we've gone from hidden labels to those of Tommy Hilfiger, which are as big as the clothes themselves. Klein also reminds us of the price we pay for this new kind of world, whether it is increasing homoginization of culture or sweat shops or even just the extraordinary price tag logo-ed clothes can wear.

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Product Buzz

Details

From the Publisher

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

From the Jacket

Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book

"Klein undertakes an arduous journey to the centre of a post-national planet-part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."-GQ

"Articulate, entertaining and illuminating."
-The Globe and Mail

"Klein's [writing] is as seductive as the ad campaigns she dissects."
-The New York Times Book Review

"Positively seethes with intelligent anger."
-The Observer

"Powerful and passionate."
- National Post

"[This book is] a call for critical thinking."
-Toronto Star

"A movement bible."
-The New York Times

"Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world-required reading for anyone who thinks people should not be treated like machines."
-Eye Weekly (Toronto)

About the Author

Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo, and the essay collection Fences and Windows; and an internationally syndicated columnist. With Avi Lewis, she co-created the documentary film The Take.

Edition Details

Winner of National Business Book Award 2000

Trade Paperback

512 Pages, 7.01 x 8.99 x 1.1 IN

December 5, 2000

Knopf Canada

English


0676972829
9780676972825

From the Critics

Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book

"Klein undertakes an arduous journey to the centre of a post-national planet-part sociological thesis, part design history, No Logo''s message is entirely engrossing and emphatic."-GQ

"Articulate, entertaining and illuminating."
-The Globe and Mail

"Klein''s [writing] is as seductive as the ad campaigns she dissects."
-The New York Times Book Review

"Positively seethes with intelligent anger."
-The Observer

"Powerful and passionate."
- National Post

"[This book is] a call for critical thinking."
-Toronto Star

"A movement bible."
-The New York Times

"Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world-required reading for anyone who thinks people should not be treated like machines."
-Eye Weekly (Toronto)

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