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Nudge: Improving Decisions About Health, Wealth, And Happiness
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Nudge: Improving Decisions About Health, Wealth, And Happiness

Nudge: Improving Decisions About Health, Wealth, And Happiness

by Cass R. Sunstein, Richard H. Thaler

Penguin Books | February 24, 2009 | Trade Paperback

Based on 10 ratings | Rate this
For fans of Malcolm Gladwell's Blink and Nobel Prize winner Daniel Kahneman's Thinking Fast and Slow, a revelatory new look at how we make decisions

A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year

Nudge is about choices-how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make-ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources-and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining-a must-read for anyone interested in our individual and collective well-being.
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– More About This Product –

Nudge: Improving Decisions About Health, Wealth, And Happiness

Nudge: Improving Decisions About Health, Wealth, And Happiness

by Cass R. Sunstein, Richard H. Thaler

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From the Publisher

For fans of Malcolm Gladwell's Blink and Nobel Prize winner Daniel Kahneman's Thinking Fast and Slow, a revelatory new look at how we make decisions

A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year

Nudge is about choices-how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make-ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources-and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining-a must-read for anyone interested in our individual and collective well-being.

About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago''s Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.

About the Book

Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.

Format: Trade Paperback

Published: February 24, 2009

Publisher: Penguin Books

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 014311526X

ISBN - 13: 9780143115267

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