At work, at home, and everywhere in between, we need to persuade
others every day. To give us a job. To award us the account. To
give us the first available appointment. Problem is, no one ever
taught us how to persuade. Until now.
At thirty-one, Arlene Dickinson was going nowhere, fast.
Recently divorced, she had a high school diploma, no savings and no
clue how she was going to feed four young children. But just one
year later, she was a partner in Venture Communications. Ten years
on, she was CEO, poised to grow the business into one of Canada''s
largest independently owned marketing firms. Today, as a co-star of
the CBC hit Dragons'' Den, she is one of the country''s
most sought-after female entrepreneurs. The secret of her journey
from poverty to the corner office? The art of persuasion.
Persuasion has become a dirty word-all snake oil and
high-pressure tactics. But Arlene argues that true persuasion is
about connecting, not conning. It''s about cultivating
authenticity, honesty and reciprocity in every relationship so you
not only get what you want, but achieve an outcome that works for
everyone. She''ll show you how nothing can replace proper
preparation, how a great pitch involves far more listening than
talking, and how the art of storytelling is crucial to convincing
others that you understand the bigger picture-and that your way is
the right way.
Anyone can be persuasive-but that process begins with persuading
yourself of your own potential. Mastering the art of principled
persuasion changed Arlene Dickinson''s life, both personally and as
a professional marketer. Let her show you how it can change yours,