Persuasion

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Persuasion

by Arlene Dickinson

HarperCollins Publishers Ltd | September 4, 2012 | Trade Paperback

4.75 out of 5 rating. 4 Reviews
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At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada''s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons'' Den, she is one of the country''s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

Format: Trade Paperback

Dimensions: 288 Pages, 5.91 × 9.06 × 0.79 in

Published: September 4, 2012

Publisher: HarperCollins Publishers Ltd

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1443405973

ISBN - 13: 9781443405973

Found in: Health and Well Being

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– More About This Product –

Persuasion

Persuasion

by Arlene Dickinson

Format: Trade Paperback

Dimensions: 288 Pages, 5.91 × 9.06 × 0.79 in

Published: September 4, 2012

Publisher: HarperCollins Publishers Ltd

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1443405973

ISBN - 13: 9781443405973

From the Publisher

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada''s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons'' Den, she is one of the country''s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

About the Author

ARLENE DICKINSON is a judge on the hit CBC TV show Dragons' Den. Ranked as one of PROFIT Magazine's Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one of the largest independent agencies in Canada. (It's repeatedly recognized as one of the 50 Best Managed Companies in Canada.) A mother of four, Dickinson is a recipient of the prestigious Pinnacle Award for Entrepreneurial Excellence and has been named one of Chatelaine's Top 100 Women Business Owners and one of msn.ca's top female entrepreneurs in the world. She has also been inducted into Canada's Most Powerful Women Top 100 Hall of Fame.

Editorial Reviews

"Her journey is remarkable. It's fascinating. It's a completely different perspective, but it's very good."

- KEVIN O'LEARY, TORONTO STAR

"As much a self-help tome as it is a how-to manual for gaining success in marketing and in business."

- NATIONAL POST
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