From the Publisher
Groundbreaking new research shows that by grabbing hold of the
three-step "loop" all habits form in our brains--cue, routine,
reward--we can change them, giving us the power to take control
over our lives.
"We are what we repeatedly do," said Aristotle. "Excellence, then,
is not an act, but a habit." On the most basic level, a habit is a
simple neurological loop: there is a cue (my mouth feels gross), a
routine (hello, Crest), and a reward (ahhh, minty fresh).
Understanding this loop is the key to exercising regularly or
becoming more productive at work or tapping into reserves of
creativity. Marketers, too, are learning how to exploit these loops
to boost sales; CEOs and coaches are using them to change how
employees work and athletes compete. As this book shows, tweaking
even one habit, as long as it''s the right one, can have staggering
effects.
In The Power of Habit, award-winning New York
Times business reporter Charles Duhigg takes readers inside
labs where brain scans record habits as they flourish and die;
classrooms in which students learn to boost their willpower; and
boardrooms where executives dream up products that tug on our
deepest habitual urges. Full of compelling narratives that will
appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan
Heath, The Power of Habit contains an
exhilarating argument: our most basic actions are not the product
of well-considered decision making, but of habits we often do not
realize exist. By harnessing this new science, we can transform our
lives.
About the Author
CHARLES DUHIGG is an investigative reporter for The New York
Times. He is a winner of the George Polk and National
Academies of Science awards, and was part of a team of finalists
for the 2009 Pulitzer Prize. He is a frequent contributor to NPR,
This American Life, and Frontline. A gradaute of
Harvard Business School and Yale College, he lives in Brooklyn with
his wife and their two children.
Format: Hardcover
Published: February 28, 2012
Publisher: Doubleday Canada
Language: English
The following ISBNs are associated with this title:
ISBN - 10: 0385669747
ISBN - 13: 9780385669740