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Average rating: 4/5

Based on 15 ratings

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Penguin Group USA, Inc | May 1, 2003 | Hardcover

Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell''s The Tipping Point and Godin''s other books as classics of business innovation.
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Anonymous

Rating: 4/5

The COW stands out

Anonymous

6 years ago

This book is an easy read, with little chapters, which lets you "chew on" what he has said. It is a great modivational tool for those interested in truly standing above the rest. It's full of real-world examples and anecdotes that can be used for business or personal modivation.

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