Purple Cow: Transform Your Business by Being Remarkable

This book is an easy read, with little chapters, which lets you "chew on" what he has said. It is a great modivational tool for those interested in truly standing above the rest. It's full of real-world examples and anecdotes that can be used for business or personal modivation.

Seth Godin uses lots of examples and case studies to show you many creative ways to market your business. You can't afford to be boring and make your business look similar to your competition, be different, be unique.

A small book but packed with lots of great ideas to make customers think your business is special. One of his best books.

Brilliant, it will change the way you approach virtually every aspect of
branding and marketing. Send it to your clients!

This book is probably best for someone who really does not know anything about marketing, and even that is probably stretching it a bit. For what you get, this book is way overpriced.

In a nutshell, you are to 'stand out' with your marketing efforts, like the proverbial Purple Cow in the title standing out in a herd of Guernseys. Really? I thought the point of advertising was to blend in with your competition's efforts. I really don't understand what point Godin is trying to get across --- why in the world would any marketer want their ad to stand out vis-a-vis the competition?

For a better read, try High Intensity Marketing or some of Philip Kotler's.