Research Methods for Business: A Skill Building Approach

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Research Methods for Business: A Skill Building Approach

by Roger Bougie, Uma Sekaran

Wiley | February 3, 2010 | Trade Paperback |

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Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

Format: Trade Paperback

Dimensions: 488 Pages, 7.09 × 9.06 × 0.79 in

Published: February 3, 2010

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470744790

ISBN - 13: 9780470744796

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Research Methods for Business: A Skill Building Approach

Research Methods for Business: A Skill Building Approach

by Roger Bougie, Uma Sekaran

Format: Trade Paperback

Dimensions: 488 Pages, 7.09 × 9.06 × 0.79 in

Published: February 3, 2010

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470744790

ISBN - 13: 9780470744796

Table of Contents

About the authors. Preface. CHAPTER 1 INTRODUCTION TO RESEARCH. What is research? Business research. Definition of business research. Research and the manager. Types of business research: applied and basic. Applied research. Basic or fundamental research. Managers and research. The manager and the consultant–researcher. The manager–researcher relationship. Internal versus external consultants/researchers. Internal consultants/researchers. External consultants/researchers. Knowledge about research and managerial effectiveness. Ethics and business research. Summary. Discussion questions. CHAPTER 2 SCIENTIFIC INVESTIGATION. The hallmarks of scientific research. Purposiveness. Rigor. Testability. Replicability. Precision and confidence. Objectivity. Generalizability. Parsimony. Some obstacles to conducting scientific research in the management area. The hypothetico-deductive method. The seven-step process in the hypothetico-deductive method. Review of the hypothetico-deductive method. Other types of research. Case studies. Action research. Summary. Discussion questions. Chapter 3 The Research Process: The Broad Problem Area and Defining the Problem Statement. Broad problem area. Preliminary information gathering. Nature of information to be gathered. Literature review. Conducting the literature review. Defining the problem statement. What makes a good problem statement? The research proposal. Managerial implications. Ethical issues in the preliminary stages of investi
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From the Publisher

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

From the Jacket

Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:

  • A fully updated Instructor's Guide
  • Data sets
  • PowerPoint lecture slides for each chapter
  • Lecturers' Testbank with multiple choice, true false, short answer and essay questions.
  • Self-test quizzes
  • SPSS tutorial videos for students

About the Author

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.

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