From the Publisher
An insightful and provocative look at the inside world of
political marketing and its impact on democracy.
Inside the political backrooms of Ottawa, the Mad Men of
Canadian politics are planning their next consumer-friendly pitch.
Where once politics was seen as a public service, increasingly
it''s seen as a business, and citizens are the customers. But its
unadvertised products are voter apathy and gutless public
Susan Delacourt takes readers into the world of
Canada''s top political marketers, from the 1950s to now,
explaining how parties slice and dice their platforms for different
audiences and how they manage the media. Provocative, incisive, and
entertaining, Shopping for Votes is
The Age of Persuasion meets Harper''s Team.
About the Author
Susan Delacourt is a senior political writer with
the Toronto Star, formerly of the Globe and Mail.
She is the author of United We Fall, Shaughnessy
Published: February 15, 2013
Publisher: D&M Publishers Inc.
The following ISBNs are associated with this title:
ISBN - 10: 192681293X
ISBN - 13: 9781926812939