From the Publisher
You may not realize it but simple, irrelevant factors can have
profound consequences on your decisions and behavior, often
diverting you from your original plans and desires.
Sidetracked will help you identify and avoid these
influences so the decisions you make do stickand you
finally reach your intended goals.
Psychologist and Harvard Business School professor Francesca Gino
has long studied the factors at play when judgment and decision
making collide with the results of our choices in real life. In
this book she explores inconsistent decisions played out in a wide
range of circumstancesfrom our roles as consumers and employees
(what we buy, how we manage others) to the choices that we make
more broadly as human beings (who we date, how we deal with
friendships). From Gino's research, we see when a mismatch is most
likely to occur between what we want and what we end up
doing. What factors are likely to sway our decisions in directions
we did not initially consider? And what can we do to correct for
the subtle influences that derail our decisions? The answers to
these and similar questions will help you negotiate similar factors
when faced with them in the real world.
For fans of Dan Ariely and Daniel Kahneman, this book will help you
better understand the nuances of your decisions and how they get
derailedso you have more control over keeping them on track.
About the Author
Francesca Gino is Associate Professor of
Business Administration in the Negotiation, Organizations, &
Markets Unit at the Harvard Business School. Her research focuses
on judgment and decision making, social influence, and ethics and
creativity. Her studies have been featured on CNN and NPR,
as well as in leading print publications including
Economist, Financial Times, New York
Times, Newsweek, Scientific American, and
Psychology Today. In 2009, the New York Times
featured Gino's research in The 9th Annual Year in Ideas.
About the Book
For fans of Dan Ariely and Daniel Kahneman, this book will help readers better understand the nuances of decisions and how they get derailed--so there is more control to keep them on track.
Published: February 26, 2013
Publisher: Harvard Business Review Press
The following ISBNs are associated with this title:
ISBN - 10: 1422142698
ISBN - 13: 9781422142691