From the Publisher
It is a special kind of persuasion with an incubation period of
just seconds. It is a psychological secret weapon that can
instantly disarm even the most discerning mind . . .
This is the kind of high-wire psychological espionage which, in the
right hands, can dismantle any conflict - but which in the wrong
hands can kill. It is black-belt mind control. It doesn''t just
turn the tables, it kicks them over. From the malign but
fascinating powers of psychopaths, serial killers and con men to
the political genius of Winston Churchill -from Buddhist
monks, grandmasters of martial arts, and magicians, to advertisers,
salesmen, CEOs and frogs that mug each other -Kevin Dutton''s
brilliantly original and revelatory book explores what cutting-edge
science can teach us about the techniques of persuasion.
Provocative, and ultimately inspiring, Split-Second
Persuasion reveals, for the first time, how each of us can
learn to be that little bit more influential.
About the Author
KEVIN DUTTON was born in London in 1967. He has a Ph.D in
psychology, and is an expert on the science of social influence. He
is a research fellow at the Faraday Institute, St. Edmund''s
College, University of Cambridge, and at the University of Western
Australia, in Perth. Split-Second Persuasion is
his first book. He is currently working on his second book.
Format: Hardcover
Published: July 19, 2012
Publisher: Doubleday Canada
Language: English
The following ISBNs are associated with this title:
ISBN - 10: 038566270X
ISBN - 13: 9780385662703
