Stayin Alive: How Canadian Baby Boomers Will Work Play And Find Meaning

Stayin Alive: How Canadian Baby Boomers Will Work Play And Find Meaning

by Michael Adams

Penguin Group Canada | November 16, 2010 | Hardcover

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Canadian baby boomers now range in age from their mid-40s to mid-60s. This confident and rebellious generation has broken new ground at every stage of life; late middle-age and retirement will be no different.

Most boomers are healthier than their grandparents could have hoped to be at the same age. Some have made the pursuit of physical, mental, and spiritual health an all-consuming occupation. They''re having a great time and intend to experience the next 30 years not as a decline into infirmity, but as the satisfying second half of their adult lives.

Stayin'' Alive will look into the future and speculate what the aging of the boomers will mean for public policy, consumer marketing, the world of work, investment, philanthropy, tourism, retirement living (here and abroad), health care, and the rituals associated with death.

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Stayin Alive: How Canadian Baby Boomers Will Work Play And Find Meaning

Stayin Alive: How Canadian Baby Boomers Will Work Play And Find Meaning

by Michael Adams

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From the Publisher

Canadian baby boomers now range in age from their mid-40s to mid-60s. This confident and rebellious generation has broken new ground at every stage of life; late middle-age and retirement will be no different.

Most boomers are healthier than their grandparents could have hoped to be at the same age. Some have made the pursuit of physical, mental, and spiritual health an all-consuming occupation. They''re having a great time and intend to experience the next 30 years not as a decline into infirmity, but as the satisfying second half of their adult lives.

Stayin'' Alive will look into the future and speculate what the aging of the boomers will mean for public policy, consumer marketing, the world of work, investment, philanthropy, tourism, retirement living (here and abroad), health care, and the rituals associated with death.

Format: Hardcover

Dimensions: 368 Pages, 6.3 × 9.06 × 0.79 in

Published: November 16, 2010

Publisher: Penguin Group Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 067006369X

ISBN - 13: 9780670063697

From the Critics

"Packed with laser-sharp Aha! insights, this is required reading for everyone from marketers to NGOs and politicians. Stayin'' Alive drills deep into the mindset of Boomers and beyond-the generations that will profoundly shape our next few decades." - Jeannette Hanna, Co-author of Ikonica, A Field Guide to Canada''s Brandscape

About the Author

Michael Adams is president of the Environics group of marketing research and communications consulting companies with offices in the United States and Canada. He has written five bestselling books, including Fire and Ice and Sex in the Snow. He lives with his family in Toronto.

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