So you''ve got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.

Whether you''re a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You''ll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you''ll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

• Develop your ideas from initial concept to finished design
• Build an effortless user experience that rewards every tap
• Explore the secrets of designing for touch
• Discover how and why people really use iPhone apps
• Learn to use iPhone controls the Apple way
• Create your own personality-packed visuals

Josh Clark is a writer, designer, and developer who helps creative people clear technical hassles to share their ideas with the world. As speaker and consultant, he has helped scores of companies build effective websites and mobile apps. When he''s not writing or speaking about clever design and humane software, he''s building it. Josh is the creator of Big Medium, friendly software that actually makes it fun to manage a website. He''s also the author of Best iPhone Apps and iWork ''09: The Missing Manual, both published by O''Reilly. Before the rise of the Web, Josh worked on a slew of national PBS programs at WGBH-TV in Boston. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. Now Josh makes words and spins code at his hypertext laboratory globalmoxie.com. He divides his time between Providence, Rhode Island, and Paris, France.