Most startups fail. But many of those failures are
preventable. The Lean Startup is a new approach being adopted
across the globe, changing the way companies are built and new
products are launched.
Eric Ries defines a startup as an organization
dedicated to creating something new under conditions of extreme
uncertainty. This is just as true for one person in a
garage or a group of seasoned professionals in a Fortune 500
boardroom. What they have in common is a mission to penetrate that
fog of uncertainty to discover a successful path to a sustainable
The Lean Startup approach fosters companies that are both more
capital efficient and that leverage human creativity more
effectively. Inspired by lessons from lean manufacturing, it
relies on "validated learning," rapid scientific experimentation,
as well as a number of counter-intuitive practices that shorten
product development cycles, measure actual progress without
resorting to vanity metrics, and learn what customers really want.
It enables a company to shift directions with agility, altering
plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The
Lean Startup offers entrepreneurs - in companies of all sizes
- a way to test their vision continuously, to adapt and adjust
before it's too late. Ries provides a scientific approach to
creating and managing successful startups in a age when companies
need to innovate more than ever.