<P>In this companion volume to their successful Managing With Carrots, Adrian Gostick and Chester Elton present a remarkable story of how a great leader can unleash human potential - creating success in even the worst economy. Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots. </P>

<P>Chester Elton is co-author of the best-selling books Managing with Carrots and The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by the Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is VP of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the HR Southwest, Incentive Magazine Forums, New York CityPremium and Incentive Show, and Chicago Motivation Show. More information is available at carrotbooks.com. </P> <P>Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor''s Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master''s degree in strategic communication and leadership from Seton Hall University,where he is also a guest lecturer. </P>