"The surprise book of the year!"
-JOHN MOORE, EDITOR AT FAST
COMPANY
"The first book on brand that seems fresh and relevant."
-RIC GREFE, EXECUTIVE DIRECTOR OF
AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN
"A pleasure to read. THE BRAND GAP consistently provides deep,
practical advice in a light, visual way. Learn about the power of
imagery and the role of research in building a heavy-duty
brand-without the heavy-duty reading."
-DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO
STRATEGY AND BUILDING STRONG BRANDS
"Finally, a book that cuts to the heart of what brand is all
about-connecting the rational and the emotional, the theoretical
and the practical, the logical and the magical to create a
sustainable competitive advantage." -SUSAN
ROCKRISE, WORLDWIDE CREATIVE DIRECTOR,
INTEL
"A well-managed brand is the lifeblood of any successful company.
Read this book before your competitors do!" -TOM
KELLEY, GENERAL MANAGER, IDEO, AND
CO-AUTHOR OF THE ART OF INNOVATION
"In THE BRAND GAP, Neumeier reminds us that the ultimate moment of
truth for all brands is the customer experience. Customer
perceptions trump our own perceptions."
-KURT KUEHN, SENIOR VP OF WORLDWIDE MARKETING AND
SALES, UPS
"This is not just another book on brand. This is the ONLY book
you'll need to read in business, engineering, and design school."
-CLEMENT MOK, design entrepreneur
"Must-reading for anyone who wants to understand how their business
strategy will succeed or fail when put to the ultimate test: 'Do
customers perceive a difference that's desirable?'"
-STEVE HARRINGTON, DIRECTOR OF STRATEGY AND
OPERATIONS, HEWLETT-PACKARD
"The book slices like a hot knife through all the turgid,
pseudo-academic nonsense that surrounds branding. It's now on the
course list for my graduate students, and new members of my team at
Ogilvy get a copy with their training materials."
-BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR,
OGILVY