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Average rating: 4/5

Based on 8 ratings

The Design of Everyday Things

by Don Norman

Basic Books | September 19, 2002 | Trade Paperback

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Rating: 5/5

Book is Awesome!

Anita Ko

6 years ago

I first read this book when I was in high school, trying to decide on what university to attend. I can honestly say that it was this book that helped me decide to go into human factors. Now, three years into my undergraduate degree, I know that I made the right decision and am as interetsted in human factors as ever. It's amazing to see how the stuff that I am learning in school is actually applicable in real life.

This book is interesting, easy to read, and thought provoking. I definitely recommend this book to everyone!

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