A must-read for any small business person or would-be entrepeneur.
As a co-owner of a small property management office, I would have
thought Michael Gerber had been sitting and watching over my left
shoulder as our business developed. He clearly identifies why many
small businesses don't work, and provides a step-by-step plan for
fixing the inevitable problems that the person growing a successful
business will encounter. Now, as a business consultant, I am seeing
the inside workings of numerous small businesses, many of whom
suffer from the same problems Michael Gerber identifies.
A short read. Concise and to the point. This book will change the
way you think about your business. I highly recommend it.