I've read several Internet/business related books and I have to say
this is my favourite by far. The concept explains the fundamental
differences of traditional business models (constraint by shelf
space/airway space) with one where businesses are free of those
constraints. With the fundamental differences, the strategy behind
this channel (despite the selling of the same goods) would
naturally be different.
Any manager/executive that is using the Internet as a channel to
sell goods traditionally limited by space (shelf/airway, etc.)
would really benefit from this book.
Also, with some books, I feel anything beyond the first couple of
chapters would be a waste of paper ... with the Long Tail, I was
intrigued throughout. Every chapter had ideas that makes it worth
reading.