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Average rating: 4/5

Based on 44 ratings

The Long Tail

by CHRIS ANDERSON

May 5, 2010 | Hardcover

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.
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Anonymous

Rating: 5/5

It is a long and deep tale!

Anonymous

5 years ago

I had seen this book on the featured table in the business section but somehow I had not picked it up? As I was reading Seth Godin's "Small Is the New Big" it became clear that "The Long Tail" was a must read! As I personally do not read Wired magazine nor do I listen to the news… allot of the information in this book was new to me.

The Long Tail re affirmed my belief in the impact of the Internet on our ability to research and reach more information and products than before. It inspired me to look a Google, Wikipedia, Amazon and EBay with a new understanding of their impact on our lives.

In the same way that Thomas Friedman's "The world is flat" enlightened me as to the key trends in the evolving global economy… "The Long Tail" put a great spin on the increasing force of a digital economy.

This reviewer also recommends:
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