"The Long Tail is a book for the Head -- provocative and
insightful. It belongs on your shelf between Tipping Point and
Freakonomics, offering great insight into the next generation of
internet revolution and opportunity." --Reed Hastings, CEO Netflix
"The Long Tail is a rare achievement: it takes something seemingly
familiar -- the realm of buying and selling -- and makes us think
about it in a completely new way. This is a remarkably smart book,
and also a refreshingly optimistic look at the new rules of a world
in which everyone can find something different to enjoy." --James
Suroweicki, author of The Wisdom of Crowds
"Of all the books about the "revolution" that the "new economy" is,
this is the first to deliver on the promise. Anderson maps as
compellingly as anyone could just what is different, and critically
important about the world digital technologies has created. There
isn't an economy here. There are economies. Understanding them, and
how they flourish, is the key to sensible policy and successful
business. Wipe the shelf clear of new economy books. This is all
you'll need. " --Larry Lessig, professor, Stanford Law School;
chairman, Creative Commons
"The Long Tail catches the world's economy at a fundamental nexus
of change. Blockbuster models, Pareto's Law, ever-shortening life
cycles, rock star dependencies-all are receding in relevance and
importance. In their place a new Internet-enabled economy is
embracing more collaborative, participative, and idiosyncratic
offerings, and knocking the Old Guard on its backside in the
process. Chris Anderson depicts the emerging dynamics of this new
world with insight, wit, and style, so put this book atop the rest
of your bedside reading and enjoy." --Geoffrey Moore, author of
Crossing the Chasm
"The Long Tail breaks fundamentally new ground in economics. Chris
Anderson takes the reader into a new world of buyers and sellers
connected at the outer edges of demand and literally proves that
there is a market for almost anything. Engaging, insightful,
useful, stories well told, The Long Tail is one of those books that
leads the reader to a new view of how the world works." --Peter
Schwartz, chairman of the Global Business Network and author of The
Art of the Long View
"Chris Anderson's timing with the 'Long Tail' concept is absolutely
perfect. The combination of Internet penetration with the expansion
of global online markets has opened up opportunities that few could
have ever imagined." --Eric Schmidt, CEO, Google
"I can't begin to tell you how thrilled I was by The Long Tail. It
very clearly articulated something that I believe strongly -
electronic distribution of content and access to vast libraries
will open up major new businesses and amazing user experiences." --
Howard Look, former VP, TiVo
"If you haven't already read The Long Tail, you'd better - it's the
new Tipping Point. Chris has crafted a very unique view of how the
Web is driving new purchasing behaviors and marketing phenomena.
This is actually incredibly stimulating as a notion for all
marketers." --Andy Lark, former CEO, Sun Microsystems