Format: Trade Paperback
Dimensions: 128 pages, 8.6 × 5.57 × 0.41 in
Published: April 18, 2000
Publisher: Ivan R. Dee
The following ISBNs are associated with this title:
ISBN - 10: 1566632943
ISBN - 13: 9781566632942
About the Book
Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century.
Table of Contents
Part 1 Introduction by Richard M. Fried vii Part 2 How It Came to Be Written 3 Part 3 The Executive 6 Part 4 The Outdoor Man 19 Part 5 The Sociable Man 30 Part 6 His Method 44 Part 7 His Advertisements 59 Part 8 The Founder of Modern Business 75 Part 9 The Master 90
From the Publisher
Bruce Barton''s 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. In The Man Nobody Knows, Barton depicted Christ as a man''s man, not the meek, effeminate figure he had encountered in Sunday School. No Puritan or Prohibitionist, this Jesus turned water into wine and was "the most popular dinner guest in Jerusalem." Here was the world''s first advertising man, whose parables sparkled as models for modern jingle writers. (Barton had co-founded the celebrated advertising firm of Batten, Barton, Durstine and Osborne.) Here was Christ, the world''s greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." When in the 1950s Barton felt compelled to revise his often-reprinted book for a new generation, he blurred its focus. In this new edition, the historian Richard Fried revives the primary source in Barton''s original language. Mr. Fried explores the book''s rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.
About the Author
Richard M. Fried is professor of history at the University of Illinois at Chicago. He has also written The Russians are Coming! The Russians are Coming!: Pageantry and Patriotism in Cold War America.
From Our Editors
Bruce Barton's classic
novel was first published in 1925. In The Man Nobody
Knows, Jesus is reconfigured as a great business
executive who recruits 12 men from the bottom of the class system
and uses them to create an organization that eventually conquers
the world. This captivating book is one of the all-time best
sellers of the 20th century. This edition boasts and introduction
and annotations by Richard M. Fried who
acclaimed author of The
Russians Are Coming! The Russians Are Coming!
Barton is a pioneer in public relations...by making Jesus the founder of modern business.