INDIGO SPOTLIGHT: The Power of Why is a wide ranging discussion of curiosity-driven innovation. It's filled with stories, many of them Canadian, about people and companies who recognize limits with the status quo. In stories of cupcakes, power generating soccer balls, and large companies like Lululemon and Canadian Tire, Lang finds people who ask "why" again and again. They aren't visionaries, world-changers, or geniuses, but simply curious people who realize that asking the right questions and embracing small, even accidental change, yields huge results.

Lang's book is part psychology, part economics, and part sociology; she presents the unorthodox approaches inquisitive people take to everyday and commonplace things. Apparently insurmountable problems, whether tinkering with power saws or changing corporate branding, become intriguing opportunities for change once you begin to ask slightly different questions.

Like The Power of Habit and the writings of Malcolm Gladwell, The Power of Why is a sure discussion starter. In a simple and direct style, every page drives home the child-like joys of stepping back, asking new questions, and embracing the power of "why".

AMANDA LANG is co-host of The Lang & O'Leary Exchange and CBC's senior business correspondent. She studied architecture at the University of Manitoba before becoming a journalist. She has written for The Globe and Mail and was the New York correspondent for the Financial Post. In New York, she made the leap to television, becoming part of the team that launched BNN. Before long, she moved to CNN as a reporter and anchor. Lang acquired her Canadian Securities Course certificate and is a popular speaker on the topics of business and economic trends. She lives in Toronto. Follow her on Twitter at @AmandaLang_CBC.