From Our Editors
INDIGO SPOTLIGHT: The Power of Why is a wide ranging
discussion of curiosity-driven innovation. It's filled with
stories, many of them Canadian, about people and companies who
recognize limits with the status quo. In stories of cupcakes, power
generating soccer balls, and large companies like Lululemon and
Canadian Tire, Lang finds people who ask "why" again and again.
They aren't visionaries, world-changers, or geniuses, but simply
curious people who realize that asking the right questions and
embracing small, even accidental change, yields huge results.
Lang's book is part psychology, part economics, and part
sociology; she presents the unorthodox approaches inquisitive
people take to everyday and commonplace things. Apparently
insurmountable problems, whether tinkering with power saws or
changing corporate branding, become intriguing opportunities for
change once you begin to ask slightly different questions.
Like The Power of Habit and the writings of Malcolm
Gladwell, The Power of Why is a sure discussion starter.
In a simple and direct style, every page drives home the child-like
joys of stepping back, asking new questions, and embracing the
power of "why".
From the Publisher
Why are some people able to get so much more done in so much
less time than others? Why do some companies flourish in tough
times while others fail? Why are some countries more productive
Through an entertaining mix of examples from the business world,
insights from innovation gurus, little-known research, the
experiences of business leaders and her own candid stories of life
off-camera, Amanda Lang explains how asking the right questions has
changed the world and how it can change you, too. From the
invention of the curved shower curtain rod to the introduction of
an elevator that creates electricity as it moves from floor to
floor, The Power of Why persuasively spells out the
connection between innovation and productivity that is so crucial
in the knowledge economy.
Instead of obsessing over working "smarter," we ought to focus
on the instinctive urge to question that''s so natural for young
children. As Lang shows, it''s possible to reignite that instinct
at any age and to become more innovative and productive-as well as
more fulfilled in our jobs and happier in our relationships.
That''s the power of why.
About the Author
AMANDA LANG is co-host of The Lang & O'Leary Exchange and CBC's
senior business correspondent. She studied architecture at the
University of Manitoba before becoming a journalist. She has
written for The Globe and Mail and was the New York correspondent
for the Financial Post. In New York, she made the leap to
television, becoming part of the team that launched BNN. Before
long, she moved to CNN as a reporter and anchor. Lang acquired her
Canadian Securities Course certificate and is a popular speaker on
the topics of business and economic trends. She lives in Toronto.
Follow her on Twitter at @AmandaLang_CBC.
Published: October 2, 2012
Publisher: HarperCollins Publishers Ltd
The following ISBNs are associated with this title:
ISBN - 10: 1443413186
ISBN - 13: 9781443413183