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Average rating: 5/5

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The Rebbe's Army: Inside The World Of Chabad-lubavitch

by Sue Fishkoff

Knopf Doubleday Publishing Group | January 4, 2005 | Trade Paperback

"Excuse me, are you Jewish?" With these words, the relentlessly cheerful, ideologically driven emissaries of Chabad-Lubavitch approach perfect strangers on street corners throughout the world in their ongoing efforts to persuade their fellow Jews to live religiously observant lives. In The Rebbe's Army, award-winning journalist Sue Fishkoff gives us the first behind-the-scenes look at this small Brooklyn-based group of Hasidim and the extraordinary lengths to which they take their mission of outreach.

They seem to be everywhere-in big cities, small towns, and suburbs throughout the United States, and in sixty-one countries around the world. They light giant Chanukah menorahs in public squares, run "Chabad houses" on college campuses from Berkeley to Cambridge, give weekly bible classes in the Capitol basement
in Washington, D.C., run a nonsectarian drug treatment center in Los Angeles, sponsor the world's biggest Passover Seder in Nepal, establish synagogues, Hebrew schools, and day-care centers in places that are often indifferent and occasionally hostile to their outreach efforts. They have built a billion-dollar international empire, with their own news service, publishing house, and hundreds of Websites.

Who are these people? How successful are they in making Jews more observant? What influence does their late Rebbe, Menachem Mendel Schneerson (who some thought was the Messiah), continue to have on his followers? Fishkoff spent a year interviewing Lubavitch emissaries from Anchorage to Miami and has written an engaging and fair-minded account of a Hasidic group whose motives and methodology continue to be the subject of speculation and controversy.


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  • Moishe Alexander's Review
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This comprehensive review by Sue Fishkoff is acclaimed and heralded by Samuel G. Friedman of the New York Times Book Review where Samuels states "A comprehensive, fluent, and accomplished book [that] shows a tenacious reporter and an intellectually curious person on the case."

The book chronicles the beginning of the outreach program to dissociated Jews from their religious roots starting from a living room in Brooklyn, New York.

The book sets out how the Chabad Chassidim applied the literal approach to the observance of G-d and how the followers of Chabad Chassidim only drink (as an example) Chalav Yisrael milk and cheese products in order to keep strict adherence to Jewish Law.

This book chronicles how the Rebbe OB"M initiated the shluchim (agent) program sending out Rabbis and their wives to areas where there was little or no Judaism and where there were disenchanted Jews who needed to come back to yiddishkite. In particular, Chabad went to areas where there were young people disconnected from their Jewish roots like at Columbia University.

The book continues as the writer sets out how the Chabad Lubavitch reached out to over 700,000 Jewish people in South Florida including Miami and Palm Beach. As the book moves forward, it discussed in depth Rabbi Menachem Mendel Schneerson OB"M, who is the Rebbe/leader of this Chabad movement.

Ms. Fishkoff gives examples of what tools and outreach steps are taken by the various young Rabbis demonstrating how they have Friday night Shabbos dinners and how they establish Chabad Houses at various state universities giving out chicken soup and serving other kosher food to the young Jewish population of those universities.

Ms. Fishkoff sets out in detail the difficulty and the challenges facing these young Rabbis when they move into a new area or town, even experiencing resistance from other Jewish organizations. Ms. Fishkoff sets out how the majority of the challenges for these young Rabbis is the non-religious Jew and how they take them through their journey to be a ba'al teshuvah in order to continue their education for the next generations.

This book gives excellent details and true stories after the Rebbe's death along with clear examples of the difficulties that the Chabad Rabbis have had even when simply trying to place a menorah in a public place to celebrate Chanukah

Finally, the author deals with how the Rabbis not only brings Jews to yiddishkite, but also helps Jews struggling with alcoholism, drugs, incarceration, etc.

This book is a must-read for all people who want an insight into the Chassidic Lubavitch movement.

As Stephen Fried of the Washington Book Post Book World said, "American Jews, whether observant or secularly involved, are rarely neutral on Lubavitch activities. Fishkoff's book will inform both sides of the discussion."

Moishe Alexander

Thank you for reading another book review by Moishe Alexander

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