Are you looking to put more fun in your functions? More bang in
your banquets? Now real help is at hand-with Themes, Dreams, and
Schemes, the complete guide to menu and theme management for
banquet, catering, and meeting/event planning operations.
Filled with practical advice and using a step-by-step approach,
this hands-on reference contains everything you need to know in
order to design unique theme parties, develop winning menus, write
compelling proposals, and negotiate effectively.
The book features over 375 theme experiences and is packed with
hundreds of innovative menu suggestions to get you started. There
are menus for meeting breaks, receptions, and theme parties, as
well as sit-down and buffet breakfasts, luncheons, and
dinners-including low-cholesterol, low-fat, low-sodium, and kosher
menus. New food combination and presentation ideas let you take the
"blahs" out of menu planning and put the imagination back in.
Drawing on over 30 years of international catering expertise, G.
Eugene Wigger brings his well-informed perspective and tremendous
enthusiasm to every aspect of the management process, from attendee
and staff involvement strategies to smart ways to save on food and
budget costs, prop purchase, and more.
So why wait? Transform your dreams into wonderful themes, and
devise the schemes that will make them come true. With this
comprehensive sourcebook, you''re on your way to memorable special
event planning.
"Gene is a genius! This book will be THE resource for every
caterer or special event manager who wishes to go beyond the
ordinary and expected to produce a visual and culinary medium of
delight." -Richard E. Marriott, Chairman of the Board, Host
Marriott Corporation.
"Gene Wigger is one of the most creative people in the business
of ''Experience Creation.'' This book is a wonderful resource."
-Paul R. O''Neil, Vice President, Managing Director, Sheraton New
York Hotel, Sheraton Manhattan Hotel.
"Bravo! We have needed a book like this for a long time! It will
be a valuable resource to stir up the creative juices of caterers
and meeting planners alike." -Patti J. Shock, Associate
Professor/Department Chair, Tourism & Convention Administration
Department, William F. Harrah College of Hotel Administration,
University of Nevada, Las Vegas.
"Putting on a successful event that truly meets your objectives
is both a science and an art. Gene Wigger is considered the
''Doctor of Creativity'' of our industry. His work is a superb
guide on how to get it done with taste, flair, and
professionalism." -Frederic V. Malek, Chairman of the Board Thayer
Capital Partners (Ritz-Carlton Hotels and Resorts).
"When it comes to creative catering and special theme party
events, Gene Wigger didn''t just write the book, he invented it!"
-Scott A. Dillion, President SDI Travel and Incentives.