A Globe and Mail top 100 book of 2012
The ultimate CBC insider exposes the controversies, successes
and dead ends of his time at the top.
In 2004, CBC television had sunk to its lowest audience share in
its history. That same year, Richard Stursberg, an
avowed popularizer with a reputation for radical action, was hired
to run English services. With incisive wit, Stursberg tells the
story of the struggle that resulted -- a struggle that lasted for
six turbulent and controversial years.
Shortly after Stursberg arrived, the
corporation locked out its employees for two months. Four years
later, he signed the most harmonious labour contract to date. He
lost the television rights for the 2010 and 2012 Olympic Games. He
won the biggest NHL contract in history. He had unprecedented
ratings successes. He had terrible flops. He enjoyed the best
radio, television and online ratings in CBC''s history. He fought
endless wars with the CBC president and board about the direction
of the corporation and ultimately was dismissed.
This is the story of our most loved and reviled cultural
institution during its most convulsive and far-reaching period of
change. It is for those who think the CBC has lost its way, those
who love where it is, and those who think it should not exist in
the first place.