"Wow! Every once in a while you find a book that is asit up in your
chair, take notes, tell your friends, change your lifebreakthrough.
This is that book. No kidding, you can trust me."
-
Seth Godin, author of
Tribes
"Business success today is as much about therelationships you
cultivate with consumers as it is about yourproducts or services;
for us at GM, the power is in combining the relationship with
customers with truly exciting, brilliantly designed, and
superblyexecuted vehicles. Chris and Julien have written an
excellent primer on how to navigate this new environment, and how
to earn the trust of thecommunities upon whom we increasingly
depend."
-Fritz Henderson, CEO, General Motors
"This book gives marketers permission to be human. In fact,it
goes as far as suggesting it might be a benefit. Get it, read it,
share it!"
-John Jantsch, author of Duct Tape
Marketing
"The foundation of all great marketing-online or offline-is
trust.This book explains how to gain people''s trust and turn it
into apowerful force. Brogan and Smith are hardworking guys whoknow
how to use the Web''s tools to build business."
-Guy Kawasaki, cofounder, Alltop.com and author
of Reality Check