From the Publisher
From one of the leading experts in viral and social
marketing-market your business effectively to today''s
customers
For generations, marketing has been hypocritical. We''ve been
taught to market to others in ways we hate being marketed to
(cold-calling, flyers, ads, etc.). So why do we still keep trying
the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and
consistently attract and engage the right customers. You''ll stop
just pushing out your message and praying that it sticks somewhere.
Potential and current customers want to be listened to, validated,
and have a platform to be heard-especially online. With
UnMarketing, you''ll create such a relationship with your
customers, and make yourself the logical choice for their
needs.
- Shows how to create a mindset and systems to roll out a new,
21st century marketing approach
- Marketing expert Scott Stratten focuses on a Pull & Stay
method (pulling your market towards you and staying/engaging with
them, leading them to naturally choose you for their needs) rather
than Push & Pray
- Redefines marketing as all points of engagement between a
company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns
and disaffected customers. The answer? Stop marketing, start
UnMarketing!
From the Jacket
Praise for UnMarketing
"[INSERT NAME HERE] has written a game changer for [INSERT
INDUSTRY HERE]. Drop everything and read this book!"
-Famous author who hasn''t read this book
"This author has paid $8,000 to be part of my ''bestselling
author program'' and he gets a testimonial as part of his fee. This
is it."
-Bestselling author who has written a testimonial for every
biz book out there
"This book has a great amount of words."
-Fortune 500 CEO who was at an open-bar event with the
author and agreed to give testimonial
"This book is the greatest business book in the world, besides
mine."
-Author who only gives testimonials to people who give him
one in return
Don''t Believe Every Book Testmonial You
Read
About the Author
Scott Stratten is the President of
Un-Marketing.com and is an expert in the types of viral, social,
and authentic marketing which he calls "Un-Marketing." His
clients'' viral marketing videos have been viewed over sixty
million times and have generated major returns. Stratten has
recently appeared on sites like Mashable.com and CNN.com, as well
as in publications such as the Wall Street Journal,
USA Today, and Fast Company. He speaks and
consults globally on how businesses can engage better (or at all!)
with their current and potential customer base using social media,
viral marketing-and just plain old good conversation.
Visit un-marketing.com
About the Book
Praise for UnMarketing
"[INSERT NAME HERE] has written a game changer for [INSERT
INDUSTRY HERE]. Drop everything and read this book!"--Famous author
who hasn't read this book
"This author has paid $8,000 to be part of my 'bestselling
author program' and he gets a testimonial as part of his fee. This
is it."--Bestselling author who has written a testimonial for every
biz book out there
"This book has a great amount of words."--Fortune 500 CEO who
was at an open-bar event with the author and agreed to give
testimonial
"This book is the greatest business book in the world, besides
mine."--Author who only gives testimonials to people who give him
one in return
Don't Believe Every Book Testmonial You Read
Format: Hardcover
Published: August 13, 2010
Publisher: John Wiley & Sons
Language: English
