101 Ways to Promote Your Web Site
by Susan Sweeney
Maximum Press | April 15, 1999 | Trade Paperback
"Increasing Web site traffic takes creative planning and regular maintenance. This book outlines tools such as templates, checklists, and forms as well as techniques like using E-mail, links, and on-line advertising that will increase the number of repeat visitors and first-time hits. Strategies that can be implemented in a day, a sample maintenance and implementation schedule for site updating, and a comprehensive list of search engines will be useful to beginning and experienced webmasters. Also included is a personal password for accessing a private companion Web site filled with Web site promotion news."