A frank, funny, and groundbreaking guide to surviving and
thriving in an obesogenic world, from the CEO of Weight Watchers
We live in a dangerous food world, full of temptation and instant
gratification. No wonder obesity among Americans has tripled since
the 1960s-and that those prone to weight gain fail over and over to
maintain their hard-won goals. Simply put, our brains and
environments are stacked against us. Simplistic willpower-based and
food-focused diets will never bring lasting change.
But a solution is within reach-one that will help readers live
better, longer, and more happily.
In fact, David Kirchhoff isn't just the President and CEO of Weight
Watchers-he's also one of its biggest success stories. In his
pursuit of a trim physique, Kirchhoff divulges his slide into
full-fledged obesity, his struggles to manage his relationship with
food, and to find an exercise regimen that sticks. Drawing on the
latest scientific research and numerous other inspiring personal
stories, he makes the case that the only
long-term success is to radically shift our mindset when thinking
about obesity and adopting a healthy lifestyle that stays with us
for good. This requires incorporating positive habits that become
second nature, and rigorously managing one's food environment-as
well as embracing practical behavior-change tools and other
sustainable maintenance strategies. In the light of a new,
healthier lifestyle that helps readers look good and feel good,
change isn't a burden--it's a release.
All author royalties will be donated to Share Our Strength
(www.strength.org), a nonprofit organization that supports the goal
of ending childhood hunger in the U.S. by 2015.