From the Publisher
At last! Here it is! A national brain scan! What We Think is the
inside story of who we Canucks really are and what we really think
- and what our beliefs and behaviour mean for Canada's
future.
Here's a book that probes what's going in the big fat collective
skull of 32 million Canadians. What Canadians
Think is based on hard statistics that add up to the
inside story of what Canadians like, what they don't like, what
they believe, what they don't believe, what they're not sure of.
You want to know who we are and what we're becoming? Follow this
written trail. Words and numbers get you to the pot of gold.
Focusing on the concentric worlds in which we live - home and work,
community, nation, and world - two of Canada's top statistical
analysts, Darrell Bricker and John Wright of Ipsos-Reid, go
sleuthing. These guys dig into relationships. They look at marriage
and morals and drinking and drugs. They delve into power, politics,
parenting, and porn. Sex and stress. Death and taxes.
What do you care about? Unless it's stamp collecting, knitting, or
bird-watching, there's a good chance it's in here.
No one knows Canada better than Ipsos-Reid, and this book puts
their research at your fingertips. Both light-hearted and
rigorously detailed, What Canadians Think is
fascinating reading for anyone. Whether you're a marketing
executive, or just someone who's curious about the nut case around
the corner, you won't put it down.
About the Author
Darrell Bricker is President of North American
Public Affairs for Ipsos-Reid. Prior to joining Ipsos-Reid Bricker
was Director of Public Opinion Research in the Office of the Prime
Minister. He holds a Ph.D. in political science from Carleton
University. John Wright is a Senior Vice President
for the Trends Division, Canadian Public Affairs, of Ipsos-Reid. He
has been the lead media spokesperson for the company for the last
fourteen years on politics, policy, and consumer trends, and hosts
a weekly radio show on CFRB.