From the Publisher
The printing press, the pencil, the flush toilet, the
batterythese are all great ideas. But where do they come from?
What kind of environment breeds them? What sparks the flash of
brilliance? How do we generate the breakthrough technologies that
push forward our lives, our society, our culture? Steven Johnson's
answers are revelatory as he identifies the seven key patterns
behind genuine innovation, and traces them across time and
disciplines. From Darwin and Freud to the halls of Google and
Apple, Johnson investigates the innovation hubs throughout modern
time and pulls out applicable approaches and commonalities that
seem to appear at moments of originality. Where Good Ideas Come
From gives us both an important new understanding of the
history of innovation and a set of useful strategies for
cultivating our own creative breakthroughs.
Steven Johnson''s newest book, Future Perfect, is now
available from Riverhead Books.
About the Author
Steven Johnson is the author of seven bestsellers, including
Where Good Ideas Come From, The Invention of Air,
The Ghost Map, and Everything Bad Is Good for
You, and is the editor of the anthology The Innovator's
Cookbook. He is the founder of a variety of influential
websitesmost recently, outside.inand writes for Time,
Wired, The New York Times, and The Wall
Street Journal. He lives in Marin County, California, with his
wife and three sons.
About the Book
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
Published: October 5, 2010
The following ISBNs are associated with this title:
ISBN - 10: 1594487715
ISBN - 13: 9781594487712